Snack brand chooses Sonoco packaging to improve recyclability, promote circularity and support its sustainability goals.
With the Crunchips Stackers, the popular Crunchips family from Lorenz Snack-World is growing – now in a rigid paper can with a paper bottom from Sonoco. The new packaging, which has been certified as 88% recyclable by Circular Analytics in Germany, has been available in Germany since May 2025 and represents a significant step in Lorenz’s efforts to introduce more sustainable primary packaging. The paper-based can has been designed to be easier to recycle while ensuring the quality and durability consumers expect.
Lorenz Snack-World is an independent family-owned company and, with around 3,000 employees, is one of the leading suppliers in the European snack market. Lorenz’s range includes potato chips, peanut puffs, pretzel sticks, crackers and nuts. As a family-owned company, Lorenz has always taken a long-term view and takes responsibility – for the high quality of its products, for sustainable management and for future-oriented development.
Driving Innovation Toward Sustainable Packaging
The specially developed paper-based snack can, designed for Crunchips Stackers, sets new standards in sustainability and recyclability for Lorenz. Unlike other conventional snack cans, it contains no aluminium foil in the innerliner and no metal base. Thanks to its innovative design, the paper-based can achieves an impressive 88% recyclability, as certified by Circular Analytics. A specially designed protective layer on the inside ensures the chips remain fresh and crispy, offering the same product protection without compromising on environmental performance. With the launch of Crunchips Stackers in this new packaging, the brand reinforces its commitment to more sustainable packaging solutions.
Julia Gieser, Senior Brand Manager at Lorenz, explains: “Crunchips Stackers is the ideal product to present our packaging innovations to a wide audience. With the launch of a recyclable paper-end can under this brand, we are reaffirming our commitment to sustainability while meeting consumer expectations for high-quality, tasty snacks.”
The snack can with a paper-end has been available in Germany since May 2025. Its development is the result of more than three years of close collaboration between the Lorenz and Sonoco engineering teams.” Our partnership with Sonoco was crucial in bringing this product to life,” adds Julia. “The technical expertise and comprehensive support throughout the development process have enabled us to translate our sustainability goals into a tangible solution.”
For Sonoco, the collaboration represents another milestone in the development of paper-based packaging innovations. Peter Görlitz, Sustainability Manager Sonoco Europe, says: “Lorenz’s decision to use our paper-end can for the Crunchips Stackers shows their clear commitment to responsible packaging. It’s a great example of how paper-based solutions can help brand owners make real progress on recyclability while supporting the circular economy.”
Lorenz continues to explore alternative materials as part of its “Reduce, Recycle, Replace” strategy. Julia comments: “We are working hard to reduce the use of materials overall and plastic in particular. We are constantly testing more environmentally friendly materials that ensure product protection and meet our high-quality standards. We are doing everything we can to increase the recyclability of our primary packaging. And since recyclable packaging must also be disposed of correctly, we are committed to educating consumers in Poland, Germany and Austria about recycling and motivating them to support the recycling process.”
Sustainable Packaging Approaches Tailored for Asia
With sustainability becoming a top priority for both consumers and businesses, Sonoco remain dedicated to providing environmentally responsible packaging solutions that serve both global and regional needs. Sonoco’s Paper-based packaging presents a practical and sustainable option for widespread adoption across Asia, enabling local manufacturers to meet growing demand for eco-friendly solutions aligned with global recycling standards.
This partnership with Lorenz highlights Sonoco's leadership in delivering advanced packaging solutions that promote circularity, help reduce the environmental footprint and create a more sustainable future for food packaging.
